How to use clothing labels to establish your brand’s identity

by John Griffith

Markets all over the world are filled with different fashion brands. Nowadays, everyone has access to everything they might need, whether it’s going to the physical store or shopping online. Furthermore, countless brands produce similar products, making it very difficult for the common consumer to pick. However, we all have our favorite brands we trust and choose every time. But, what makes them more special than the rest? Well, for one, it is the quality of the products, and second is the brand’s identity. Some logos are so recognisable, you immediately know what they produce. So, today, we are going to discuss how to use clothing labels to build your brand’s identity.

Clothing labels are important when it comes to building your brand

clothing labels, woven grey labels, le zirre napoli limited edition written on them, white background

What is brand identity?

Brand identity is a company’s set of tools used to create an image. It includes the firm’s name, logo, colors, tagline or slogan, graphic style, etc. It is extremely important to build a brand image that is highly recognisable. We are all aware of the biggest brands in the world, but what we recognise about them the most is their logos. For example, if we think about the brand with three stripes, the name immediately comes to mind. This allows your company to spread awareness of its products more easily and have the recognition, which helps drive sales.

There is even an online game dedicated to the recognising of some of the most famous brand logos

brown velvet hat, hand stitched with black thread, clothing labels, black label in the middle

How to use clothing tags to build your brand’s identity?

As we’ve already established your logo is very important when it comes to brand recognition. Another thing that is very important is clothing labels. Not only do they establish your brand’s identity, they can be tailored to your specific needs and provide all the information your buyer may need. According to some research, these labels actually help showcase whether the product is real or simply a replica. By providing your customers with bespoke and recognisable labels and clothing tags of high quality, you let them know they are appreciated. Furthermore, you establish that a lot of attention goes into even the smallest of details, down to the labels and tags. Because of that, you should never overlook the importance of good clothing labels. Even the care labels, which provide all the information about the upkeep of the piece of clothing are important. Satin or woven labels prove that your brand uses high quality materials for every little detail.

Your clothing labels can deliver special messages to your costumers

iphone placed inside a jacket pocket, yellow jacket with white pocket, clothing labels, with love yae

Even the smallest details in care labels are appreciated by your buyers

clothing labels, white care label with black instructions for washing and drying, attached to knitted clothing

Clothing tags also showcase your brand’s identity

dark red clothing tag, aj clothing written in black with black heart on the side, white background, clothing labels

John Griffith

John Griffith is a young, passionate journalist. Writing has been John’s hobby ever since he was a boy. He has worked in some of the UK’s most successful news portals over the course of his professional career but found his forever home at Archzine.