Beyond White: Explore The Allure of Colored Wedding Gowns

by Maria Konou

Wedding fashion has undergone a remarkable transformation in recent years, with brides increasingly seeking unique and personalized styles to reflect their individuality and tastes. Traditional norms are being challenged, paving the way for innovative and daring choices in bridal attire. One of the most significant shifts in wedding fashion has been the growing popularity of colored wedding gowns. Breaking away from the conventional white dress, brides are embracing a spectrum of hues, from soft pastels to bold statement colors, to make a distinct and unforgettable statement on their special day. In this article, we delve into the captivating world of colored wedding gowns, exploring the symbolism, versatility, and sheer beauty of these non-traditional bridal ensembles. From understanding the appeal of colored gowns to practical tips for choosing the perfect hue, our aim is to inspire brides to consider and celebrate the allure of color in their wedding attire.

Explore the trending colored wedding gowns for your special day

pastel color gown for wedding

Breaking Tradition: The Appeal of Colored Wedding Gowns

Symbolism and Meaning

Exploring the significance of color in bridal attire

Weddings are steeped in tradition and symbolism, and the colors chosen for wedding attire hold particular significance. Throughout history and across cultures, different colors have been associated with various meanings and emotions, shaping the way brides select their wedding gowns and accessories.

White: Purity and Innocence

White is perhaps the most iconic color for wedding attire in Western cultures, symbolizing purity, innocence, and new beginnings. The tradition of wearing a white wedding dress can be traced back to Queen Victoria, who wore a white gown for her wedding to Prince Albert in 1840. Since then, white has become synonymous with bridal attire, representing the bride’s purity and the sacredness of marriage.

Ivory: Elegance and Sophistication

Ivory is a softer, warmer shade of white that exudes elegance and sophistication. It retains the purity associated with white while offering a more subdued and romantic look. Ivory wedding dresses are a popular choice for brides who want a traditional bridal aesthetic with a touch of warmth and softness.

Blush: Romance and Femininity

Blush, a pale pink hue, has surged in popularity in recent years as a romantic and feminine alternative to traditional white or ivory. Symbolizing love, romance, and tenderness, blush wedding dresses add a soft and ethereal touch to bridal attire. They are particularly well-suited for outdoor or spring weddings, where they complement the natural beauty of the surroundings.

Blush wedding dresses add a soft and ethereal touch to bridal attire

wedding gowns with color accents

Blue: Serenity and Stability

Blue is often associated with qualities such as serenity, stability, and trust, making it a meaningful choice for wedding attire. While not as common as white or ivory, blue wedding dresses have gained popularity among brides seeking to incorporate personal significance into their wedding day look. From pale sky blue to deep navy, blue wedding dresses offer a range of shades to suit different styles and preferences.

Blue wedding dresses have gained popularity in recent years

wedding gown colorful

Red: Passion and Romance

In many Eastern cultures, red is the traditional color for wedding attire, symbolizing passion, love, and good fortune. Red wedding dresses are often elaborately embellished with intricate embroidery, beading, and gold accents, creating a striking and opulent bridal look. While less common in Western weddings, red wedding dresses are a bold and memorable choice for brides who want to make a statement on their special day.

Gold: Wealth and Prosperity

Gold is associated with wealth, prosperity, and abundance, making it a symbol of good fortune and success. These wedding dresses radiate luxury and opulence, with metallic sheen and shimmering details that capture the light and create a regal bridal look. Gold wedding dresses are particularly popular for glamorous and extravagant weddings, where they add a touch of luxury and grandeur to the celebration.

Green: Growth and Renewal

Green symbolizes growth, renewal, and harmony with nature, making it a meaningful choice for eco-conscious brides or those seeking a connection to the natural world. These wedding dresses range from soft sage and mint to rich emerald and forest hues, offering versatility and beauty for brides who want to incorporate their love of nature into their wedding day attire.

Black: Elegance and Sophistication

While traditionally associated with mourning or darkness, black has emerged as a chic and sophisticated choice for modern brides. Black wedding dresses exude elegance, drama, and timeless style, offering a striking contrast to the traditional white or ivory bridal gown. These wedding dresses are a bold choice for brides who want to make a fashion-forward statement and break away from tradition.

Black dresses and details exude elegance, drama, and timeless style

wedding gowns with color

Who Should Consider Colored Wedding Gowns?

  • Brides Seeking Individuality: For brides who want to express their unique style and personality, a colored wedding gown offers a refreshing departure from traditional white dresses. Choosing a colored gown allows brides to make a bold statement and showcase their individuality on their wedding day.
  • Fashion-forward Brides: Fashion-forward brides who want to stay ahead of the trends and make a memorable impression will appreciate the modern appeal of colored wedding gowns. Embracing color allows brides to experiment with different hues and create a bridal look that stands out from the crowd.
  • Theme-oriented Weddings: For weddings with specific themes or color schemes, a colored wedding gown can complement the overall aesthetic and enhance the visual impact of the event. Whether it’s a vintage-inspired affair or a romantic garden wedding, choosing a colored gown can help brides tie the entire theme together seamlessly.
  • Brides Looking for Symbolism: Colored wedding gowns hold symbolic significance for many brides, representing themes such as love, passion, and cultural heritage. Brides who want to incorporate meaningful symbolism into their wedding attire may find that a colored gown resonates with their personal beliefs and values.
  • Non-traditional Brides: For brides who prefer to break away from tradition and forge their path, a colored wedding gown offers a refreshing alternative to the conventional white dress. Opting for a colored gown allows brides to make a statement and celebrate their wedding day in a way that feels authentic to them.

Perfect for brides who prefer to break away from tradition and forge their path

unique wedding gowns with color

Who Should Avoid Colored Wedding Gowns and Why?

  • Traditionalists: Brides who prefer to adhere to traditional wedding customs and conventions may feel more comfortable sticking with a classic white gown. Choosing a colored wedding gown may feel too unconventional or out of step with their vision of a traditional wedding.
  • Concerned about Photos: Some brides may be hesitant to choose a colored wedding gown out of concern that it may not photograph as well as a white dress. While colored gowns can look stunning in person, brides who prioritize the visual impact of their wedding photos may prefer to stick with a traditional white gown.
  • Worried about Clashing with Decor: Brides who are planning weddings with elaborate decor or specific color schemes may worry that a colored wedding gown will clash with the overall aesthetic of the event. Opting for a white gown ensures that the bride’s attire complements the decor seamlessly.
  • Family Expectations: In some cases, brides may feel pressure from family members or cultural traditions to wear a white gown on their wedding day. Choosing a colored gown may deviate too far from family expectations or cultural norms, leading some brides to opt for a more traditional choice.
  • Limited Availability: Depending on the bridal market and local retailers, brides may find that the availability of colored wedding gowns is more limited compared to traditional white dresses. Brides who have their hearts set on a specific color or style may struggle to find the perfect gown in their desired hue.

Choosing a colored wedding gown may feel too unconventional for some

colored wedding gowns

The Spectrum of Color: Exploring Options for Colored Wedding Gowns

Soft and Romantic

Pastel-colored gowns for a subtle touch of color

Pastel-colored wedding gowns are a timeless choice for brides seeking an ethereal and romantic bridal look. Soft, delicate, and imbued with a sense of femininity, pastel hues such as blush pink, lavender, and mint green evoke a dreamy atmosphere and create a stunning visual impact.

For an ethereal and romantic bridal look, opt for pastels

rose colored wedding gown

Bold and Dramatic

Vibrant hues that make a statement on the aisle

For brides who dare to stand out and make a bold statement, vibrant hues such as ruby red, emerald green, and royal blue offer an irresistible allure. These bold-colored gowns exude confidence, sophistication, and a touch of drama, ensuring that the bride is the center of attention on her wedding day.

Emerald green makes a bold wedding statement 

non traditional wedding gowns color

Timeless Elegance

Classic colors with a modern twist for a sophisticated look

Classic colors such as navy blue, champagne, and charcoal grey offer a timeless elegance with a modern twist, making them perennial favorites among brides seeking a sophisticated bridal look. With their timeless appeal and modern twist, these understated hues ensure that the bride exudes elegance, sophistication, and timeless beauty on her wedding day.

You can always go for timeless elegance with a modern twist

cream color wedding gown

Something Blue

Incorporating the traditional hue into wedding attire

The tradition of wearing “something blue” on your wedding day takes on new meaning with colored wedding gowns. Incorporating blue into your bridal ensemble is not only a nod to tradition but also a meaningful way to infuse your wedding day with personal significance. Whether you choose a gown in a soft pastel blue or a deep navy hue, embracing this beloved tradition allows you to create a bridal look that is as unique and unforgettable as your love story.

A meaningful way to infuse your wedding day with personal significance

pastel colored wedding gowns

Choosing the Right Color: Factors to Consider

Skin Tone

Finding a color that complements your complexion

Colors for Warm Undertones

If you have warm undertones, opt for colors that complement your golden or peachy complexion. Warm colors such as ivory, champagne, and blush pink enhance the natural warmth of your skin tone and create a soft and flattering bridal look. Avoid colors that wash out your complexion, such as stark white or icy pastels, as they can make your skin appear dull and sallow.

Colors for Cool Undertones

If you have cool undertones, opt for colors that complement your pink or rosy complexion. Cool colors such as pure white, silver, and icy blue enhance the natural coolness of your skin tone and create a fresh and radiant bridal look. Avoid colors that clash with your complexion, such as warm earth tones or yellow-based hues, as they can make your skin appear ruddy or uneven.

Colors for Neutral Undertones

If you have neutral undertones, you have the flexibility to wear a wide range of colors that complement your complexion. Neutral colors such as taupe, dove grey, and soft lavender enhance the natural balance of your skin tone and create a timeless and elegant bridal look. Experiment with different shades and hues to find the colors that flatter your complexion and reflect your personal style.

Always consider your undertone when making an important fashion decision

pastel color wedding gown

Season and Setting

Matching the color palette to the season

The season in which you’re getting married can influence the color palette for your bridal attire. Here’s how to select colors that complement the season:

  • Spring: Embrace the fresh and vibrant colors of spring with soft pastels such as blush pink, lavender, and mint green. These delicate hues reflect the beauty of blooming flowers and the renewal of nature.
  • Summer: Capture the warmth and vibrancy of summer with bold and bright colors such as coral, turquoise, and sunny yellow. These cheerful hues evoke the joy and energy of the season and are perfect for outdoor celebrations.
  • Fall: Embrace the rich and earthy tones of fall with warm and inviting colors such as deep burgundy, burnt orange, and olive green. These cozy hues reflect the changing colors of the leaves and the abundance of harvest season.
  • Winter: Create a magical and romantic ambiance with elegant and sophisticated colors such as deep navy, emerald green, and shimmering silver. These luxurious hues evoke the enchantment of winter and are perfect for glamorous indoor celebrations.

Choose colors that will help you embrace the beauty of the season 

multi colored wedding gowns

Personal Style

Selecting a color that resonates with your taste and aesthetic

Ultimately, the most important factor in choosing a colored gown is ensuring that it reflects your personal style and aesthetic. Whether you gravitate towards soft and romantic hues or bold and dramatic colors, we encourage brides to trust their instincts and select a color that resonates with their vision for their wedding day.

Trust your instincts and select a color that resonates with you

different color wedding gowns

What are The Trending Wedding Dress Colors for 2024?

As we step into 2024, brides are embracing a diverse array of colors for their wedding dresses. Here are some of the trending wedding dress colors:

  • Soft Neutrals: Soft, understated neutrals such as champagne, ivory, and blush continue to be popular choices for brides. These timeless hues exude elegance and sophistication while adding a subtle touch of color.
  • Muted Pastels: Muted pastel shades such as dusty blue, lavender, and sage green are gaining traction as brides seek to infuse their wedding attire with subtle hints of color. These delicate hues evoke a sense of romance and whimsy.
  • Bold Jewel Tones: Brides are making a statement with bold jewel tones such as emerald green, sapphire blue, and ruby red. These rich, vibrant colors create a striking and memorable look that commands attention.
  • Metallic Accents: Metallic accents such as gold, silver, and rose gold are adorning wedding dresses in 2024, adding a touch of glamour and luxury to bridal attire. These shimmering accents elevate bridal ensembles with a touch of sparkle.
  • Earthy Tones: Earthy tones such as terracotta, rust, and caramel are making waves as brides embrace nature-inspired color palettes for their wedding dresses. These warm, earthy hues evoke a sense of rustic charm and organic beauty.
  • Black and White: Black and white wedding dresses are making a stylish statement. Whether opting for a classic black and white color block design or incorporating subtle touches of black into a predominantly white gown, brides are embracing this color combination.
  • Ombre Effects: Ombre effects, where colors blend seamlessly from light to dark or from one hue to another, are adding a whimsical and artistic touch to wedding dresses. Ombre effects create visual interest and dimension in bridal attire.

Muted pastel shades are gaining more and more traction in 2024

cream colored wedding gowns

Shopping for Colored Wedding Gowns: Tips and Advice

Research and Inspiration

Gathering ideas and exploring options

Embarking on the journey to find your dream colored wedding gown is an exciting and memorable experience. To ensure that you find the perfect dress that reflects your style and personality, it’s essential to conduct thorough research and gather inspiration from various sources. By conducting thorough research, creating a mood board, and narrowing down your options based on your desired style and color palette, you can streamline your search for the perfect colored wedding gown and make the dress shopping experience a memorable and enjoyable one. With careful consideration and attention to detail, you’ll find the gown that makes you look and feel absolutely stunning on your special day.

Consider creating a mood board for your dream wedding dress

colorful wedding gowns

Trying it On

The importance of fittings and consultations with designers

Schedule appointments at bridal boutiques and designer studios to try on a variety of colored gowns and consult with experienced professionals. We emphasize the importance of fittings and consultations to ensure that your chosen gown fits perfectly and aligns with your vision for your wedding day ensemble.

Always schedule fittings to ensure that your dress fits perfectly 

colored wedding gowns with sleeves

Customization and Alterations

Tailoring the gown to perfection

Consider customization and alterations to personalize your colored gown and ensure that it fits flawlessly. One way to customize your colored wedding gown is by adding embellishments to enhance its beauty and reflect your personal style. Customizing the silhouette of your colored gown allows you to achieve the perfect fit and flatter your figure.

Think about ways to cuatomiè your wedding gown

colored wedding gown

Accessories and Accents: Enhancing Your Colored Bridal Look

Veils and Headpieces

Choosing accessories that complement your gown

Selecting the right accessories is essential for completing your bridal look and enhancing the beauty of your colored gown. Choose a veil length that complements the silhouette of your gown and the overall style of your wedding. Cathedral-length veils add drama and elegance to formal affairs, while fingertip-length veils are more versatile and suitable for a variety of wedding styles. Hairpins adorned with pearls, crystals, or floral accents can add subtle sparkle and dimension to your bridal hairstyle. Choose hairpins in colors that complement the hue of your gown for a cohesive and polished look. These are just some of the options!

Opt for a veil length that complements the silhouette of your gown and the overall style of your wedding

blush colored wedding gowns

Bouquets and Boutonnieres

Incorporating floral arrangements to enhance the color scheme

Flowers are a key element of wedding decor and can be used to enhance the color scheme of your bridal ensemble. By carefully selecting bouquets and boutonnieres that complement the color palette of your gown, you can enhance the overall aesthetic of your wedding day look and create a cohesive and elegant ensemble. Consult with your florist to explore different flower options and arrangements that reflect your personal style and vision for your special day.

Always try to create a cohesive and elegant wedding ensemble

colored floral wedding gowns

Jewelry and Shoes

Adding sparkle and finishing touches to your ensemble

Choose jewelry and shoes that complement your colored gown and add sparkle and sophistication to your bridal ensemble. By carefully selecting jewelry and shoes that complement the color and style of your gown, you can create a cohesive and polished bridal ensemble that exudes elegance and sophistication from head to toe. Consult with your bridal stylist or accessories designer to explore different options and find the perfect pieces to complete your wedding day look.

Choose jewelry in a metal tone that complements the color of your gown

champagne colored wedding gowns


As bridal fashion continues to evolve, colored wedding gowns offer brides an opportunity to embrace diversity and celebrate their individuality. We encourage brides to step outside the box and consider the allure of colored gowns for their wedding day ensemble. Ultimately, the most important aspect of selecting a wedding gown is choosing a dress that makes you feel confident, beautiful, and true to yourself. Whether you opt for a traditional white gown or a bold colored ensemble, we encourage brides to embrace their individuality and choose the gown that speaks to their heart. As the bridal industry continues to evolve, we look forward to seeing how colored wedding gowns will continue to shape the future of bridal fashion. We celebrate the creativity and innovation of brides who dare to break tradition and make a statement with their wedding day attire.

Now you know why colored wedding gowns are a great choice!

champagne color wedding gown

Maria Konou

Maria Konou is a specialist in the field of digital marketing and fashion. However, she has always had a way with words. That’s what led her to her dream job here at Archzine. She has worked in many different fields over the years, but according to her, being an author has been the most rewarding. Maria is a huge plant enthusiast, loves everything fashion-related, is very sustainably aware, and is always open to learning about new things.