The Colors of The Year 2023, According to the Pantone Color Institute

by Maria Konou
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For most design enthusiasts, the new year is one of the most exciting times – a period that is met with motivation and anticipation. As we bid farewell to 2022 – and all the major design trends associated with it – we look forward to finding out how our homes will continue to evolve over the next twelve months. Which phenomena will take center stage? Is there a color the architecture and design industries will be obsessed with? But most importantly, we want to know what are the colors of the new year! That is why, in this article, we will show you the colors of the year 2023, according to the Pantone Color Institute. So, continue reading to see what color to add both to your wardrobe and your designs!

Ladies and gentlemen, meet Viva Magenta – the color of year 2023

pantone color of 2023

 

The Colors of 2023, According to the Pantone Color Institute

#Viva Magenta

According to the Pantone Color Institute, the color of 2023 will be Viva Magenta – a sparkling deep pink (Viva Magenta 18-1750). This vibrant color expresses strength, joy, encourages experimentation, and self-expression without limits. The electric deep hue is stated in a definitive way, and the crimson red tone is a balance between warm and cool. What’s more, Viva Magenta is also a hybrid color, one that conveniently distinguishes between the physical and the virtual, suitable for our multidimensional world. It is a carmine red that doesn’t boldly dominate, but definitely makes a statement. Below, we will show you the best photo inspo for the color of the year, as well as some beautiful home designs.

Viva Magenta is the perfect mixture between warm and cool

2023 colors of the year pantone

Look around in your beauty and clothing collections to find some of that magenta

2023 color trends

Explore the magentaverse and everything this bold color has to offer

what is 2023 color of the year

This carmine red doesn’t boldly dominate, but definitely makes a statement

what is the color of 2023

This magenta shade also looks amazing on the red carpet 

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Viva Magenta does not disappoint when it comes to interior design

colors of the year 2023

#Digital Lavender

According to the color coding system, in partnership with the China Textile Information Center, the color of 2023 will be Digital Lavender. Also, according to researchers, purple will return as a key color in 2023, representing wellness and digital escape. A soft pastel, the color of the year for 2023 exudes calm, stability and, despite its name, a digital escape. Moreover, it is a sensory hue that connects with holistic well-being and digital optimism. This shade creates the much-needed cautious optimism and escape that people crave post-pandemic and even in times of budget crisis, it is imaginative and creative but also speaks of hope and balance. Digital Lavender is very similar to the color of 2022 – Very Peri.

Digital Lavender is also anticipated to be a top color of the year 2023

pantone colors of the year 2023

It is a sensory hue that connects with holistic well-being and digital optimism

how often does pantone change colors

Research has shown that shorter wavelength colors, such as Digital Lavender, evoke calm and serenity. Already embedded in digital culture, we expect this imaginative color to merge into virtual and physical worlds. What’s more, Digital Lavender has great potential in our home, too. It works best for spaces and ranges where it can speak to healing rituals and the impact on well-being. Choose bedding, children’s and guest rooms, bath sets, table linens, lighting, but also ceramics and colored glassware. These are all interesting ways to add this gentle color to your life.

Research has shown that shorter wavelength colors, such as Digital Lavender, evoke calm and serenity

colors of 2023 pantone

This color works best for spaces where it can speak to healing rituals and the impact on well-being

colors of 2023

Experiment with Digital Lavender in 2023, if you want an interesting pop of color 

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And, the best part is that this lavender shade looks amazing in fashion, as well

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These were the main colors of the year 2023! If you like these shades, include them in your life for a cheerful reminder of 2023 and everything new it has to offer!

Now you know which are the top colors of 2023! See the past winners below:

pantone color of the year 2023 fashion

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Maria Konou

Maria Konou is a specialist in the field of digital marketing and fashion. However, she has always had a way with words. That’s what led her to her dream job here at Archzine. She has worked in many different fields over the years, but according to her, being an author has been the most rewarding. Maria is a huge plant enthusiast, loves everything fashion-related, is very sustainably aware, and is always open to learning about new things.