Socage World an international consolidation strategy

Von John Griffith / May 07 2021

Socage is currently going through a digital transformation, the first objective as a clear vocation of the company is to satisfy its customers so that its products are within reach of all the needs of work at height. The next goal is related with Socage’s broader marketing plan which is to position, establish and reaffirm Socage as a global Brand and from this, Socage World is born.

SOCAGE, located in the province of Modena in Italia, is a company that produces and markets aerial work platforms on truck platforms. Our company is distinguished by the fact that it has a history of more than forty years specializing in platforms for aerial work. Our high quality products are technologically advanced, taking advantage of the evolution of the components to stand out in the market as high-performance, reliable and easy-to-use platforms.

Socage is going through a digital transformation

digital drawing of technological links around the globe international consolidation strategy

The future of Socage is defined by the innovation: Socage World

Socage’s target is the world, that is why the company, in its constant search for growth and with a projection towards the future, is exploring new technological horizons to increase its visibility worldwide and satisfy the changing needs of its customers, in order to develop digital experiences that simplify and improve the consumer’s life.

This is how the Italian manufacturer, a reference in the worldwide production and sale of aerial work platforms on trucks, is positively consolidated and reaffirmed worldwide with the creation of the Socage World web as part of an ambitious Socage project to increase the online impact of the company in order to sustain competitive advantage.

Innovations are important for development

four trucks with aerial platforms international consolidation strategy parked in front of socage building

Socage world: new website of Socage universe

Socage World, the new website of the Socage universe arises and manifests itself through a new digital experience, Socage World, where it is intended to offer users an agile, innovative and efficient experience on a global scale as the nerve center of the connectivity of the different branch offices and the company’s distribuitors network.

The manufacturer is interested in presenting more information to the user, therefore it evolves to reach all parts of the world and provide a unique and more complete experience.

The website, in addition to connecting the different offices and distributors around the world, presents a wide range of aerial platforms on trucks, vans and pick-ups along with the technical characteristics of each of them, so that its clients have the exact knowledge of the components of each machine and thus can go to the nearest Socage branch.

Socage World is a great way to connect different offices and distributors around the world

international consolidation strategy aerial platform socage in front of large building

Through the Socage World website, you can clearly see an overview of Socage’s four decades of experience that reflects its avant-garde spirit at the service of its customers, undoubtedly consolidating it in the international market with a competitive advantage.

With Socage World, a consumer-friendly web platform, the company optimizes the user experience by recognizing their geolocation and directing them to the Socage branch office according to their location and language.

The customer friendly platform is easy to use

international consolidation strategy truck socage with aerial platform photographed on white background

The new range of platforms with SPEED automatic stabilization

Socage’s production always advances through the development of new technologies. Innovation is in its DNA.

Now is the time to move forward and improve the usability of its products and the result is the introduction of a new range of platforms withSPEEDautomatic stabilization. A revolutionary bet of the brand that will change the market for truck platforms up to 3500kg.

Thanks to its oversized stabilizing feet and just by pressing a button, the operator perfectly settles the machine leveling over any ground. In the same way all the models that belong to the SPEED series are fitted with automatic return to the transport position. The operator only has to press a knob to activate the automatic closure of the boom.

Innovation is in Socage’s DNA

truck mounted articulated work platforms international consolidation strategy parked in front of socage building

The SPEED functionality differs from normal manual stabilization systems, which require more time and more maneuvers for a correct positioning of the equipment. The automatic stabilization allows a clear increase in the productivity of the aerial work platforms with a better stabilization in less time and under conditions of total safety. The stabilization is undoubtedly the most important and frequent maneuver during work at height.

This new era for Socage shows once again its incessant search to create different objectives to innovate as a company in order to be more efficient and satisfy the needs of its customers.

Read more