3.1 Phillip Lim Flagship Store in Seoul by Leong Leong Architecture

by Maria Konou
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The 3.1 phillip lim flagship store is located in Cheongdam-Dong, Seoul’s premiere fashion district.

Elaborating on the concept established in the brand’s Los Angeles flagship (2008), the design incorporates a 40-foot facade surfaced in a supple gradient of pillow-like concrete tiles.

The flowing interior is a sequence of intimate spaces which frame the clothing in tactile materials. These material “linings” create a narrative of atmospheres for unexpected and curious encounters between the client and the clothing. Custom wallpaper inspired by ancient Korean ceramics is the result of an ongoing collaboration with artist Wook Kim.

Other wall treatments include a conical wall texture which erodes into a constellation of brass stars, leather herringbone tiles, and a oak floor that slowly transitions through a gradient of grey tones. The perimeter of the interior is lined in mirror creating a “inkblot” effect by doubling the sequence of spaces.

Architects: Leong Leong Architecture

Maria Konou

Maria Konou is a specialist in the field of digital marketing and fashion. However, she has always had a way with words. That’s what led her to her dream job here at Archzine. She has worked in many different fields over the years, but according to her, being an author has been the most rewarding. Maria is a huge plant enthusiast, loves everything fashion-related, is very sustainably aware, and is always open to learning about new things.